Bing SEO: 12 Tips to Boost Visibility

Bing is often treated as “secondary SEO”, but in 2026 it is a meaningful growth lever for three reasons: it still drives real search traffic, it powers discovery across Microsoft surfaces (Edge, Windows), and its indexing pipeline can be faster when you use the right protocols.

Below are 12 practical Bing SEO tips you can implement without rebuilding your entire stack.

Start right

Tip 1: Verify your site in Bing Webmaster Tools

If you do only one thing for Bing SEO, do this.

Bing Webmaster Tools (BWT) is where you:

• Confirm Bing can crawl and index your URLs

• See keywords and pages that already earn impressions

• Debug crawl and indexing issues with URL Inspection

Set it up via Bing Webmaster Tools. Microsoft also publishes the official Bing Webmaster Guidelines which are worth skimming to avoid obvious pitfalls.

Tip 2: Submit clean sitemaps (and keep them fresh)

Bing uses XML sitemaps similarly to Google. The difference is operational: if you publish at high velocity, you want your sitemap process to be reliable and segmented.

Focus on:

• Only indexable URLs (no redirects, no canonicals pointing elsewhere)

• Correct lastmod values when content changes

• Multiple sitemaps if you have lots of URLs (and a sitemap index)

If you run an auto-publishing workflow, also watch crawl efficiency. This pairs well with a crawl-budget mindset (BlogSEO has a related guide on scaling discovery tactics in Crawl Budget for Auto-Blogs).

Tip 3: Turn on IndexNow for faster discovery

IndexNow is one of the biggest “Bing-specific” wins: it lets you proactively notify participating search engines when URLs are added, updated, or deleted.

Implement it using the official protocol docs at IndexNow. Then validate inside Bing Webmaster Tools.

If your CMS supports webhooks or you publish programmatically, IndexNow can be triggered on publish and on update, which is ideal for newsy or frequently refreshed content.

Make pages easy to rank

Tip 4: Match Bing’s intent with tighter page types

Bing is not a different universe from Google, but SERP intent can vary by query. Before you write, quickly check the Bing results for:

• Dominant format (guide, list, category, tool page)

• SERP features (videos, images, “People also ask”-style modules)

• Whether the top results skew more “how-to” or more “commercial comparison”

Then build the page to match.

A simple way to enforce this across content production is to standardize structure. If your team uses repeatable writing frameworks, keep them “answer-first” (BlogSEO’s PACE framework is a clean model for this).

Tip 5: Win the first 100 words

Bing rewards clarity because it helps both classic ranking and answer-style experiences.

On key pages, add a 2 to 4 sentence answer block near the top:

• Define the term (if informational)

• State the recommendation (if “best X”)

• Include a measurable constraint when possible (price range, timeframe, compatibility)

This is also a strong habit for AI answer visibility. If you care about that layer, you will likely also care about AEO patterns (see What is Answer Engine Optimization (AEO)?).

Tip 6: Strengthen entity signals (not just keywords)

In 2026, “Bing SEO” is less about repeating phrases and more about making your page unambiguous.

Do the basics:

• Use consistent naming for products, people, and concepts

• Add a short “What it is / Who it’s for” section

• Link to authoritative references when relevant (standards, official docs)

If your site publishes at scale, an entity-first approach reduces cannibalization and makes content easier to interpret across search systems.

Tip 7: Use schema where it actually changes outcomes

Schema is not magic, but it improves machine readability and eligibility for richer displays.

Prioritize schema types that commonly map to real SERP features:

• Organization (brand clarity)

• Article (content metadata)

• BreadcrumbList (navigation clarity)

• FAQPage or HowTo only when the page truly contains that content

Test markup with Bing’s tooling inside Webmaster Tools and also validate JSON-LD quality.

Get technical SEO right

Tip 8: Fix crawl traps and duplicate paths

Bing is sensitive to crawl waste on sites with lots of near-duplicate URLs (filters, tags, archive pages, parameters).

Common fixes:

• Canonical tags that point to the true primary URL

• noindex for thin archives you do not want indexed

• Parameter handling where appropriate

• Removing redirect chains

If you suspect hidden redirect chains, run a quick audit (BlogSEO’s Redirect Checker guide explains a clean workflow).

Tip 9: Improve performance and rendering

Even if Core Web Vitals are discussed mostly in “Google terms,” performance affects Bing SEO through crawl efficiency, user satisfaction, and page usability.

Practical priorities:

• Fast server responses (TTFB)

• Lightweight pages (reduce unused JS)

• Compressed images and modern formats

• Avoid layout shift from ads or late-loading elements

If you want a modern viewpoint on why this still matters in the AI era, see Do Core Web Vitals Matter for LLMs?.

Tip 10: Treat images as a traffic channel

Bing Images can drive meaningful discovery, especially for ecommerce, recipes, travel, and templates.

Quick wins:

• Descriptive filenames and truthful alt text

• ImageObject schema when relevant

• Avoid stock repetition across hundreds of posts

If you automate image creation, the key is consistency and compression, not volume. BlogSEO covers the operational side in Image SEO on Autopilot.

Build authority that Bing trusts

Tip 11: Make E-E-A-T visible on-page

Bing cares about trust and quality signals as well. For content that influences money, health, legal, or decisions, you want readers and crawlers to see:

• Who wrote it (bio, credentials if applicable)

• Who reviewed it (when relevant)

• How to contact your business (clear About and Contact pages)

• References for non-obvious claims

If you run an automated blog, this is where many sites fail. A scalable approach is to systematize author and reviewer blocks (BlogSEO outlines practical patterns in E-E-A-T for Automated Blogs).

Tip 12: Build internal links like a system

Bing SEO benefits heavily from strong internal linking because it clarifies:

• Which pages are central (pillars)

• Which pages support them (clusters)

• How authority flows through the site

A simple rule that works: every new post should link to a relevant hub page, and the hub should link back to the best supporting articles.

If you want to scale this safely, use policies (anchor variety, caps, relevance thresholds) instead of ad hoc linking. BlogSEO’s Internal Linking Automation guide is a solid playbook.

A quick execution plan

If you want to implement these Bing SEO tips fast, use this order of operations:

Where BlogSEO fits

If your bottleneck is execution (publishing consistently, keeping structure tight, maintaining internal links), BlogSEO is built to automate the operational parts: content generation, site-aware structure analysis, keyword research, internal linking automation, scheduling, and auto-publishing across multiple CMS platforms.

You can try it with the 3-day free trial at BlogSEO. If you want a walkthrough tailored to your site, book a demo call here: schedule a call.