Vincent JOSSE
Vincent is an SEO Expert who graduated from Polytechnique where he studied graph theory and machine learning applied to search engines.
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If you are looking for examples of SEO keywords, the useful answer is not just a list of phrases. A keyword only makes sense when you know what the searcher wants next: a definition, a comparison, a brand page, a quote, a product or a local provider. That intent decides the page you should create and the call to action you should use.
This matters because two keywords can look similar and need completely different content. “Best CRM for startups” usually needs a comparison article. “HubSpot pricing” needs pricing details or a brand-specific page. “CRM implementation consultant near me” needs a service or location page with trust signals, not a beginner guide.
Google’s own guidance on creating helpful content keeps the focus on satisfying people, not writing for a keyword checklist. The practical way to do that is to classify intent before you write. Use the examples below as patterns you can adapt to your niche, not as phrases to copy blindly.
Examples of SEO keywords
A good keyword example shows three things: the topic, the searcher’s stage and the likely page format. If the phrase includes “what is,” “how to” or “guide,” the user is usually learning. If it includes “best,” “vs” or “reviews,” the user is evaluating. If it includes “buy,” “pricing” or “book,” the user is close to action.
Intent clues
When you review examples of SEO keywords, look past the wording and check the search results page. If Google shows videos, the user may want a visual tutorial. If the top results are product pages, a blog post may struggle. If maps appear, local intent is likely part of the query even if the phrase does not include a city.
For a deeper framework, BlogSEO’s guide on creating SEO articles that match search intent explains how to read the SERP before choosing an article format.
Intent is also affected by niche. “Email marketing automation” could be informational for a beginner, commercial for a SaaS buyer or transactional if the SERP is full of tool pages. The safer move is to check the current SERP, then choose the content angle that matches what already satisfies searchers.
Informational intent
Informational keywords are used by people who want to understand something or complete a task. These are often top-of-funnel terms, but they can still generate qualified leads if the topic connects to a real pain point. For example, examples of SEO keywords in this category often start with “how,” “what,” “why” or “guide.”
The best informational content answers the main question quickly, then adds context, examples and next steps. Avoid turning every beginner query into a sales pitch. A soft CTA, such as a related template, checklist or tool, usually fits better than a hard conversion push.
Commercial intent
Commercial keywords signal evaluation. The searcher is not ready to buy blindly, but they are actively narrowing options. These searches are valuable because they happen close to a decision, especially in software, ecommerce, agencies and professional services.
Strong examples of SEO keywords for commercial intent include “best AI writing tools,” “Ahrefs vs Semrush,” “Shopify alternatives” and “top payroll software for startups.” The common thread is comparison. The user wants tradeoffs, pricing context, use cases and proof.
For these pages, be specific about who each option is for. A vague “top 10” article is easy to publish and easy to ignore. A stronger article explains selection criteria, calls out limitations and helps the reader make a confident decision.
Transactional intent
Transactional keywords show that the searcher is ready to do something: buy, subscribe, book, download, register, compare pricing or request a demo. These keywords often belong on landing pages, product pages or conversion-focused service pages rather than long-form educational articles.
Use examples of SEO keywords like “buy standing desk online,” “book dentist appointment,” “SEO software pricing,” “download invoice template” or “start free trial project management tool” as signals that the page should reduce friction. The user does not need a 2,000-word history lesson. They need clear value, proof, details and a direct next step.
Transactional pages should answer objections close to the CTA. Include delivery details, refund terms, integrations, service areas or support information when relevant. If you do not know the answer, do not invent it. Missing facts should be researched or left out.
Navigational intent
Navigational keywords are used when someone already knows where they want to go. These searches often include a brand, product, login page, documentation page or specific feature. They may look less exciting in keyword tools, but they can protect demand you already created.
Common examples of SEO keywords for navigational intent include “Notion login,” “Mailchimp support,” “Stripe dashboard,” “BlogSEO demo” or “WordPress pricing.” The right page is usually not a long article. It is the official destination, support resource, feature page or branded landing page that helps the user arrive quickly.
For your own brand, make sure these pages are easy to find and internally linked. For competitor brand queries, be careful. Comparison and alternative pages can be useful when they are fair, accurate and clearly positioned. Do not mislead users into thinking you are the brand they searched for.
Local intent
Local keywords combine search intent with geography. The user wants something in a specific area, even when the keyword does not always name the place. “Emergency plumber” often triggers local results because Google understands that proximity matters.
Local examples of SEO keywords include “dentist in Austin,” “best vegan bakery near me,” “roof repair Chicago,” “coworking space Brooklyn” and “accountant open now.” These keywords usually need service pages, location pages, reviews, contact information and consistent business details.
Local pages should avoid thin city swaps. If you create a page for each service area, make each one genuinely useful with relevant proof, local details and clear contact options.
Map the keyword
A keyword becomes useful when you map it to the right URL. Before writing, decide whether the query deserves a new page, belongs in an existing article or should be grouped with related phrases. Many sites create too many near-duplicate posts because they treat every keyword variation as a separate topic.
When sorting examples of SEO keywords, use a simple mapping rule: one primary intent per page. A guide can target informational variations. A comparison can target commercial variations. A product page can target transactional variations. If two terms have the same SERP and the same searcher goal, they probably belong together.
A basic workflow looks like this:
Group keywords by intent first, not just topic
Check the SERP for each important term
Choose the page type before writing the brief
Assign one main keyword to one page
Add supporting keywords only when they fit naturally
If you need a broader research process, this keyword analysis mini-guide walks through clustering, scoring and mapping opportunities. For larger sites, BlogSEO’s article on keyword clustering methods is useful when you need to avoid cannibalization across dozens or hundreds of pages.
Common mistakes
The first mistake is choosing keywords by volume alone. A high-volume informational keyword can bring traffic that never converts, while a lower-volume commercial keyword may bring buyers. Volume is useful, but it is not the same as business value.
The second mistake is forcing the same article format onto every query. A “what is” keyword needs clarity. A “best” keyword needs comparison. A “pricing” keyword needs direct purchase or evaluation information. The strongest examples of SEO keywords make the content format obvious once you understand the searcher’s next step.
The third mistake is ignoring existing rankings. If your site already ranks for a keyword, improving the current page may be smarter than publishing a new one. Check impressions, clicks and ranking pages before you add more content to the calendar.
FAQ
What are SEO keywords? SEO keywords are words or phrases people type into search engines when looking for information, products, services or specific websites. They help you understand demand and plan content around real searches.
How many keywords should one page target? One page should usually have one primary keyword and several closely related secondary terms. If the intent changes, create a separate page rather than forcing unrelated queries into one article.
What is the best keyword intent for conversions? Transactional and commercial keywords usually convert best because the searcher is closer to a decision. Informational keywords can still support conversions when they are connected to a clear problem your product or service solves.
Can the same keyword have more than one intent? Yes. Some keywords are mixed-intent, especially short phrases. In those cases, study the SERP and choose the dominant intent before deciding whether to create a guide, comparison, product page or landing page.
Publish faster
Finding keywords is only the first step. You still need to classify intent, build briefs, write useful articles, add internal links and publish consistently. BlogSEO helps automate that workflow with AI-powered content generation, keyword research, website structure analysis, internal linking automation, brand voice matching, CMS integrations and auto-scheduling.
If you want to turn keyword ideas into published content with less manual work, start with the BlogSEO platform. You can try it free for 3 days or book a demo with the sales team to see how it fits your content workflow.
